Case Study: Fashion Brand
Helping A Clothing Brand Scale To £234k Per Month in Ad Rev.
This women’s fashion brand had a strong presence but felt like they weren’t getting the most out of their paid ads. They were spending £40K per month, but their revenue from ads was stuck at around the £97K mark. The goal was clear: increase revenue without increasing ad spend and focus on bringing in more new customers rather than relying on existing ones.
By July 2024, I had more than doubled their paid ad revenue to £228K per month, prioritised new customer acquisition & all the while kept spending completely stable.
Meta Ads: More Than Doubling Revenue
In December, Meta Ads were bringing in £27K per month. By July, that number had scaled to £90K, taking the account ROAS from 2.6 to 7.8.
Key Meta Optimisations:
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Launching Dynamic Product Ads (DPA): This simple change drove an instant boost in sales. In March, we were making just under £30K per month, but by April, we had cracked £70K.
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Scaling Up “Boosted Posts” in Ads Manager
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Unlike the typical Instagram “boost” button, I used full ad manager controls for targeting and conversions. What started as a small test became a £100/day campaign due to its high performance.
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Switching to Evergreen Campaigns
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Previously, campaigns were created for every new season or promotion. Instead, we switched to long-term evergreen campaigns, which eliminated learning phase disruptions and made it effective to run quick, high-impact flash sales.
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Optimising Every Detail
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Constant A/B testing (Advantage+ audiences, ad creatives, formats)
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Fine-tuning budget allocation and adjusting CPA targets
Experimenting with different ad formats—static images, carousels, video, and Instant Experiences
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Google Ads: Scaling Up, Then Focusing on New Customers
Google Ads started off strong, generating £70k per month in December. By April, we had scaled this up to £147k. At that point, we made a strategic decision: scale back on brand search ads and shift more toward new customer acquisition.
Even after this shift, we still maintained £138k per month in revenue, which was £68k higher than when we started—but now with a stronger focus on fresh customers.
Key Google Ads Optimisations:
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Simplifying the Account for Better Performance
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We removed unnecessary campaigns, excessive keywords, and redundant ads. Simple scales.
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Launching Non-Brand PMax Campaigns
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Used Google’s latest Performance Max (PMax) campaigns, powered by Klaviyo email lists and first-party data to drive better results.
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Adding Demand Gen Campaigns
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These highly visual campaigns helped reach a brand-new audience. We worked with the client to create stunning creatives that really made an impact.
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Fine-Tuning Shopping Campaigns & ROAS Goals
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Shopping ads got a refresh with better bid adjustments and product feed optimizations.
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Instead of setting strict budgets, we used Target ROAS bidding to allow Google to spend more when conversions were most efficient.
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Reducing Brand Campaign Spend to Attract New Customers
We increased ROAS targets and cut back on brand keyword bids, making sure we weren’t just targeting customers who already knew about Sahara.
Pinterest: A Small Experiment That Paid Off Big
Pinterest was a new platform for Sahara, so we started with just a £1K test budget. Four months later, it was bringing in £6.5K in revenue per month—an insane 6.5 ROAS.
Why This Worked:
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Pinterest’s highly visual nature was a perfect fit for Sahara’s stylish brand.
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We targeted an untapped audience—shoppers who weren’t engaging as much on Meta or Google.
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Hand-picked high-performing creatives made the most of the platform’s unique format.
What This Means for Other Fashion Brands
This success proves that you don’t need to spend more to make more - you just need smarter ad management. By making strategic changes, optimising creatives, and reallocating budgets, I turned a £97K/month ad revenue into £234K/month without increasing spend.
If you're a fashion brand looking for serious growth with your paid ads, let’s chat. This could be you next!
The project in numbers
£1M+
Earned over the 8 months
x2
Increase In Revenue
£234K
July '24 Ad Returns
7.8
Final Meta ROAS
£68K
Increase in Google Ads revenue
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I Guarantee At Least a 2x Return on Your Ad Spend in 30 Days.
If not, I’ll keep working for free until we do.
✅ No upfront costs. No retainer. You only cover your ad spend.
✅ Once we surpass 2X ROAS, you’ll pay me a small % of your ad profits (exact % in FAQ).
✅ Already running ads? If I can’t beat your current performance, you don’t pay me. Simple.
That means no risk for you — either you get results, or I don’t get paid.
SERVICES
Your Ads. On Your Audience's Favourite Platform.
Wherever it that your audience likes to hang out, let's ensure that your brand reaches the right people, in the right place, at the right time.
But here’s where the magic really happens...
Beyond the flashy headlines, it's the less glamorous & often looked past tasks that really drive results. It’s not just about running ads—it’s about building foundations for long-term success. From accurate pixel setup so every conversion is tracked to precision, to creating data-backed forecasts that show you exactly where we’re headed—and how we’re hitting the mark—every detail is dialled in for success.
Here's a glimpse at what you'll get when you partner with me.
Expert Strategy
Experienced Forecasting
Clear Communication
Creative Guidance
Product Feed Optimisation
Tracking & Pixel Setup
Budget Management
Analysis & Reporting
THE PROCESS
Getting Started Is Easy
I believe in keeping things straightforward. From onboarding to scaling, my process is designed to set your business up for success with minimal hassle and quick wins.
👋 Tell us about yourself
I start by listening—really listening. I’ll dive deep into understanding your business, your customers, and your goals. I’ll set up or audit your accounts, define detailed customer profiles, and craft tailored ad campaigns.
🚀 Go live with your ads
Once everything is in place, I'll launch your campaigns with precise targeting and messaging designed to make an immediate impact. I'll closely monitor the data from day one, ready to make adjustments and fine-tunes.
👨💻 Anaylse & optimise
As the campaigns run, we analyse performance, test new ideas, and tweak the approach to maximise results. I continually focus on what works and eliminate what doesn’t, so your campaigns stay ahead of the curve.
💰 Build on the success
When the results are proven, we scale. This means increasing ad spend strategically, expanding audiences, and doubling down on winning strategies to maximise your ROI.
Ads That Deliver,
Results That Matter.
Straightforward, hands-on strategies that get your business where it needs to go—that's how I like to work. Whether you’re new to ads or tired of underperforming campaigns, I’ll make sure they deliver the results you need.
You might be wondering, Can I really trust this guy? Will he deliver what he promises? Good questions. Here’s how I'll prove it.
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We'll start small. No massive upfront commitments — we’ll test the waters first and see what results we can achieve together.
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We'll keep it personal. You won’t be passed around between account managers. You’ll work directly with me.
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You won't be locked in. Flexibility is key. You can step back at any time if it’s not working for you (although I’m confident it will).
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We'll make every pound count. Whether your budget is £500 or £50K, I’ll treat it like gold.
If you want someone who’s going to treat your brand like their own and actually make things happen, you’re in the right place.
MadeByPaid
Basingstoke, UK
jack@madebypaid.com
+44 (0) 787 680 4838